This year, Social Media is BIG and it’s getting even bigger as months go by and is a catch-all term for every site that may provide different social actions. For instance Facebook, it is a social networking site that allows sharing updates, videos, joining events/group and many other activities. Where as in Twitter, it is for sharing short messages or updates with your friends/followers.

Now a day’s, Social Media marketing is becoming a full time job which requires not just random posting of informative articles, latest products, upcoming events, etc. It is also a place where you give your customers the attention they deserve.

When delivering a thoughtful response in a timely manner, visitors are likely to get flattered and intrigued by your brand. It helps your company to attract new customers if given the time to respond to a personal inquiry, and it builds your authority. Stay active and keep increasing your engagement with your users and build trust over your potential audience.

Social media is necessary to include in a business plan and to set goals for different time periods. It is now a major player in brand recognition, search engine rankings, user experience and customer support which makes it great to include social media in a business plan and to set goals for different time periods. We are also getting exposed to more and more social advertisements.

It’s always good to set an execution strategy so your content won’t fall through the cracks. Setting limits on how many tweets, posts, updates etc. you publish each day. Adjust it as needed, even something as small as a few lines each day gives a benchmark and a goal at the very least.

So if you are not marketing on it, you’d better start using it or you’ll likely to miss large chunk of your target customers.